Honest advice on email marketing and websites for small business owners. The kind of things I wish someone had told me earlier — written plainly, without the jargon.
You set up Mailchimp, you write a newsletter every month, you hit send — and then nothing. A few opens, maybe a reply or two, but no actual action. The problem almost certainly isn't your subject line. It's that your emails have no call to action, or the wrong one entirely.
Read the post →A gmail.com or hotmail.com address doesn't just look unprofessional — it actively hurts your open rates, your spam score, and the first impression you make on every new customer.
Read the post →Most businesses send nothing. The ones that do send something generic — "Thanks for signing up!" — and wonder why nobody comes back. Here's what a good welcome email actually looks like, and why it matters more than any newsletter you'll ever send.
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