Honest email marketing advice and step-by-step guides for small business owners. Written plainly, without the jargon.
More people are asking ChatGPT, Gemini and Copilot "who's good for this?" instead of scrolling Google — and taking the first name they're given. Here's how AI decides which businesses to recommend, four things you can do this week to get found by AI, and the honest truth about what actually works.
Read the post →A plain-English, no-coding-needed walkthrough: how to find the bits you change, swap your text, images and links, generate a clean plain-text version, and paste the whole thing into Mailchimp, Klaviyo or Brevo. Plus three free templates to practise on.
Read the post →The honest 2026 guide to UK website prices — DIY builders vs freelancers vs agencies, the real ranges, the ongoing costs nobody mentions, and how to avoid both overpaying and the false economy of going too cheap.
Read the post →It feels like you do — but the honest answer is uncomfortable. You own your content and domain, not the website. Here's what you're really renting, what you can take with you, and when it matters.
Read the post →A practical guide for UK IFAs, financial planners and wealth managers — what your website needs to do, how to keep it compliant with FCA financial promotions rules and Consumer Duty, and where the technology stack fits in. Includes a 14-point checklist for commissioning your next site.
Read the post →You set up Mailchimp, you write a newsletter every month, you hit send — and then nothing. The problem almost certainly isn't your subject line. It's that your emails have no call to action, or the wrong one entirely.
Read the post →If you've been collecting email addresses without thinking hard about GDPR, you're not alone — but you are at risk. Here's what UK GDPR actually requires, what can go wrong, and how to get compliant without the headache.
Read the post →A gmail.com or hotmail.com address doesn't just look unprofessional — it actively hurts your open rates, your spam score, and the first impression you make on every new customer.
Read the post →Most businesses send nothing. The ones that do send something generic — "Thanks for signing up!" — and wonder why nobody comes back. Here's what a good welcome email actually looks like, and why it matters more than any newsletter you'll ever send.
Read the post →Step-by-step guides for the things small business owners actually need to do — written to be followed, not just read. No assumed knowledge, no unnecessary jargon.
Most businesses leave the preheader blank — and their email client fills it with “View this email in your browser”. Here’s how to write preview text that works as a teaser and earns the open.
The four mistakes killing your open rates — and what to do instead. Mobile cut-offs, spam triggers, exclamation marks, caps, and how to test every subject line before you send.
A messy campaign archive makes reporting painful and handovers a nightmare. Here's how to build a naming convention your whole team will actually use — plus a free tool that does the work for you.
Most businesses skip this entirely. Here's how to write a welcome email that makes new subscribers feel seen, sets expectations, and turns one-time signups into repeat customers.
Step by step: how to get off Gmail or Hotmail and onto a proper domain email address — with your own name on it. Costs less than a coffee per month and makes an immediate difference.
A walkthrough of the exact steps to get your first automated welcome sequence live in Mailchimp — from list setup to your first send.