Honest email marketing advice and step-by-step guides for small business owners. Written plainly, without the jargon.
A practical guide for UK IFAs, financial planners and wealth managers — what your website needs to do, how to keep it compliant with FCA financial promotions rules and Consumer Duty, and where the technology stack fits in. Includes a 14-point checklist for commissioning your next site.
Read the post →You set up Mailchimp, you write a newsletter every month, you hit send — and then nothing. The problem almost certainly isn't your subject line. It's that your emails have no call to action, or the wrong one entirely.
Read the post →If you've been collecting email addresses without thinking hard about GDPR, you're not alone — but you are at risk. Here's what UK GDPR actually requires, what can go wrong, and how to get compliant without the headache.
Read the post →A gmail.com or hotmail.com address doesn't just look unprofessional — it actively hurts your open rates, your spam score, and the first impression you make on every new customer.
Read the post →Most businesses send nothing. The ones that do send something generic — "Thanks for signing up!" — and wonder why nobody comes back. Here's what a good welcome email actually looks like, and why it matters more than any newsletter you'll ever send.
Read the post →Step-by-step guides for the things small business owners actually need to do — written to be followed, not just read. No assumed knowledge, no unnecessary jargon.
Most businesses leave the preheader blank — and their email client fills it with “View this email in your browser”. Here’s how to write preview text that works as a teaser and earns the open.
The four mistakes killing your open rates — and what to do instead. Mobile cut-offs, spam triggers, exclamation marks, caps, and how to test every subject line before you send.
A messy campaign archive makes reporting painful and handovers a nightmare. Here's how to build a naming convention your whole team will actually use — plus a free tool that does the work for you.
Most businesses skip this entirely. Here's how to write a welcome email that makes new subscribers feel seen, sets expectations, and turns one-time signups into repeat customers.
Step by step: how to get off Gmail or Hotmail and onto a proper domain email address — with your own name on it. Costs less than a coffee per month and makes an immediate difference.
A walkthrough of the exact steps to get your first automated welcome sequence live in Mailchimp — from list setup to your first send.