Websites & email
that actually
bring in clients.
You're good at what you do. Really good. But the emails don't go out, the website's been "nearly ready" for months, and following up with prospects feels like one more thing on a list that never gets shorter — and it's quietly costing you clients. That's where I come in. I build websites and email for UK financial advice firms and small businesses — and I'm also the person behind WealthR, the modern client portal a lot of advice firms are starting to hear about.
Websites for UK
financial advice firms —
built by someone who gets it.
I'm Liam Kane. Alongside LiamMail, I build WealthR — the modern client portal a lot of UK advice firms are starting to hear about. So when I build a website for your firm, I'm not guessing at your world. I already speak it: SIPPs and ISAs, ongoing service charges, MiFID II disclosures, the FCA's Consumer Duty, the awkwardness of explaining what a wrap platform actually is to a new client.
A clean, compliant, professional website. Email sequences that nurture prospects through a longer advice sales cycle. And — if it's helpful — a portal experience that ties straight through to the work I do at WealthR. One person, one bill, one phone number to call.
What I do.
Done properly.
No jargon, no contracts, no retainer you'll regret signing. The things that actually bring in customers — and keep them coming back.
- Welcome sequences for new customers
- Monthly newsletters & updates
- Re-engagement emails for quiet contacts
- Promotional & seasonal campaigns
- Custom-built HTML emails — not template pickers
- Copy written in your brand's voice & tone
- Works with Mailchimp, Klaviyo, Brevo & more
- One-page or full multi-section site
- Mobile-first — your customers are on phones
- Contact form, booking link or shop
- Email sign-up connected from day one
- Fast, clean code — no monthly platform fees
- Looks professional — and turns visitors into actual customers.
- Custom domain registration & configuration
- Professional email address setup (e.g. hello@yourbiz.com)
- Connected to your mail provider of choice
- Works with Brevo, Mailchimp, Klaviyo & more
- DNS, SPF & DKIM configured so emails land in inboxes
- No more sending from a Gmail or Hotmail address
- Website built & launched
- Email list connected at sign-up
- Welcome sequence live from day one
- Everything briefed, written & set up
- You just show up and run your business
- Ongoing support after launch
- Full audit of how addresses were collected & stored
- Consent mechanism review — do you actually have permission?
- List cleaning & suppression setup
- Unsubscribe & preference centre configuration
- Privacy policy & data handling advice
- Platform settings reviewed (Mailchimp, Klaviyo, Brevo etc.)
- Completed formal GDPR training — not guesswork
Your new customers are
slipping away quietly
Think about the last time you bought something or enquired about a service and heard nothing back. No confirmation, no follow-up, just silence. That's exactly what most of your customers experience. Not because you don't care — but because you're busy and nobody set this up. A welcome sequence runs in the background and sorts it for you.
Dead simple
from the start.
You're already busy. The last thing you need is a complicated onboarding process. Here's what working with me actually looks like.
Simple packages.
No surprises.
Most of what I do starts as a one-off — you know exactly what you're paying before we start, and it's always a fraction of what an agency would charge. For businesses that want to keep showing up month after month, there's an ongoing option too. Not sure which fits? Just drop me a message and we'll figure it out.
- ✓ 3-email welcome sequence
- ✓ Written, designed & set up for you
- ✓ Works with your existing tools
- ✓ Runs automatically after that
- ✓ GDPR-compliant setup from day one
- ✓ I'll tweak it until you're happy
- ✓ 5-email welcome & nurture sequence
- ✓ Re-engagement email for lapsed customers
- ✓ Monthly newsletter template
- ✓ Copy written in your brand's voice & tone
- ✓ Mailchimp, Klaviyo or Brevo setup included
- ✓ GDPR-compliant setup & consent configuration
- ✓ I'll tweak it until you're happy
- ✓ Custom domain & professional email address setup
- ✓ Everything in Email Growth
- ✓ Full GDPR compliance review & setup
- ✓ Clean, mobile-first website
- ✓ Contact form or booking link
- ✓ Email sign-up connected from launch
- ✓ No surprise subscriptions — any hosting costs are agreed upfront
- ✓ I'll tweak it until you're happy
- ✓ Ongoing support after launch
Getting set up is just the start. The businesses that actually grow are the ones that stay in front of their customers consistently — a monthly email, a fresh blog post, copy that stays current. This is a hands-off way to do exactly that. You tell me what you want to focus on each month, I write it, and it goes out — so your business keeps showing up, bringing in new customers, and staying top of mind. Simple.
Let's talk →- ✓ One piece of content every month — your choice of a newsletter or a blog post
- ✓ Written from scratch, in your voice, every time
- ✓ Website copy kept up to date when things change — prices, services, offers
- ✓ One round of amends included each month
- ✓ Keeps your email list engaged and your Google visibility ticking over
- ✓ Add it to any package, or pick it up after the one-off work is done
- ✓ No long-term contract — just a month's notice to pause or stop
Not quite ready to get in touch yet?
I'm actively looking for
first clients.
LiamMail is new — I won't pretend otherwise. What that means for you is that I'm highly motivated to do exceptional work, I'm not juggling dozens of clients, and every project gets my full attention. If you're a small business that needs email or a website sorted, now's a good time to get in touch.
Hi, I'm Liam
I run LiamMail from Edinburgh, Scotland as a dedicated side venture — evenings and weekends, by design. This is craft I've been deliberately building outside of my day-to-day career, and I take every single project seriously. Every email, every site, gets the same focus and attention I'd want if it were my own business. The hours might be unconventional, but the standard of work isn't.
I kept seeing the same problem — talented people running great small businesses, losing customers not because of their service, but because nothing was happening online to keep them coming back. No follow-up emails. A website that's either non-existent or embarrassing. Small business owners work incredibly hard, and they deserve a proper online presence without being charged agency prices for it. That's why I keep my prices fair.
I've spent years working in email marketing — learning what actually gets people to open, click, and come back. That's not theory from a blog post. It's hard-won experience I bring to every project, whether that's a three-email welcome sequence or a full site build.
Everything I do is remote — a call, a few emails, and I can work with any business, anywhere. Same quality, same personal approach, wherever you are.
The questions
advice firms ask me.
If you're a UK adviser, planner or wealth manager weighing this up, these are the things prospects usually want to know before getting in touch. Anything else, just ask.
Do UK financial advice firms actually need a custom website?
How do you keep an adviser website compliant with FCA financial promotions rules?
Can the website integrate with my back-office system or client portal?
What does a website for a UK financial advice firm typically cost?
How is this different from using Intelliflo, Iress, or a generic web designer?
Are you regulated by the FCA?
Tell me what's
going on with your business
No commitment, no sales call, no weird pressure. Just tell me what you do and what's not working — I'll come back with honest thoughts and a straight answer.
the right fit?
Drop me a message anyway. I'll give you an honest answer — and if I genuinely don't think I can help, I'll say so. No awkward sales chat, no following up six times. Just a straight reply from a real person.